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Wonga and Newcastle United: the season kicks off

Date article publshed: 19/08/2013 Read original article >

BBC Radio 4 last week featured a 40-minute documentary, The Lending Game, about Wonga’s new partnership with Newcastle United Football Club. The balanced programme covered a range of issues, including Wonga’s evolution into a mainstream business, our investment in the community and wider debate about consumer credit. The show was originally broadcast on Wednesday 14 August and repeated yesterday. It is available to listen to here for a limited period.

As with much that we do, the news about Wonga’s sponsorship of Newcastle United generated a vast amount of coverage when it was revealed in October last year. We are hugely excited about the next four years and have been busy before a ball’s even kicked. Here are a few examples:

  • Alongside sponsoring the team shirt from the start of the 2013-14 season, we are investing £1.5m in the Club’s Academy, helping to transform it into one of the country’s leading centres of youth football development and nurture the top playing stars of the future.

  • We’ve purchased the naming rights and reinstated the stadium’s St James’ Park name.

  • We teamed up with Newcastle legend Peter Beardsley to return the famous Gallowgate End to its former glory.

  • The iconic gates which once adorned the home of Newcastle United are to be unveiled at St James’ Park this summer, after we funded their restoration and return.

  • As part of our mission to find and then inspire the next generation of British entrepreneurs and internet visionaries, Wonga Codemakers launched with a free five-day coding camp for 13 and 14 year-olds in the North East - with fantastic feedback from all involved.

  • Working with the Evening Chronicle, our Wish Sport Campaign gives not-for-profit sports clubs in the Tyneside area the chance to receive a share of £30,000 donated by us.

  • Today we are taking part in a fans forum in Newcastle with local supporters, politicians, businesses and others to hear their views on the partnership and answer any questions they have about Wonga and our plans as Club sponsor.

We have plenty more fan and community initiatives in the pipeline, so watch this space…

Finally, we’re looking forward to the season kicking off tonight. It’s a tough start away to Manchester City and we wish our new partners in Black and White the best of luck.

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